Modernization, contextualization, and indigenization are all good words with proper intention of appeal through being relevant.
However, when this is stretched to the point of conformity to the other group's ideals, one lands into danger.
1. It is easy to pull someone down than to pull someone up.
2. It may be necessary for you to bend as far as possible in order to reach out and grasp the one in need of help. But, don't bend so far that you lose your balance and fall into the pit yourself.
3. If one conforms to another's ideals, the point of difference is lost and the appeal fully nullified.
Getting off balance while attempting to relate and reach can lead to dilemmas, confusions, skepticisms, and finally fall. So, one needs to be very cautious.